The Hammers Awards, a prestigious competition recognizing team achievements across companies in Türkiye, continues to bring together the best in the industry through evaluations conducted by an expert jury. This year, DyDo DRINCO Türkiye crowned its marketing achievements with an award. In the “Best Marketing Team in the FMCG Sector” category, three successful advertising campaigns for Cola Turka, Çamlıca, and Saka Water earned DyDo DRINCO Türkiye the Bronze Award.

Cola Turka and Çamlıca Deepen Their Connection with Consumers

Cola Turka’s “One of Us” advertising campaign brought the brand’s strong place in consumers’ memories back into focus, highlighting themes of cultural belonging and authenticity. Featuring scenes from everyday life, the campaign positioned Cola Turka as a brand that has accompanied the enjoyable moments of people from all walks of life for many years, emphasizing its warm and familiar place in Türkiye’s cultural memory and reinforcing its identity as “one of us.”

Meanwhile, the “Full-Throttle Excitement” project by Cola Turka and Çamlıca transformed sports into a communication platform. By creating a shared space of passion for young people and sports enthusiasts, the project went beyond traditional sponsorship practices and turned sports into a brand experience through product integrations and digital formats. With its strong portfolio of brands and innovative perspective, the DyDo DRINCO Türkiye Marketing Team will continue to make an impact.