At the highly attended Istanbul Festival, DyDo DRINCO Türkiye welcomed visitors with dedicated booths for Cola Turka, Çamlıca, Maltana, Joozy, Saka, and İçim, offering festival attendees the opportunity to enjoy their favorite beverages and products.

Held at Festival Park Yenikapı from August 1–17, the event brought the spirit of a festival to Istanbul for 17 days through a wide range of activities, including concerts by renowned artists, sports and e-sports events, interactive experience zones, and vibrant brand activations. As part of the festival, stars such as Jennifer Lopez, Duman, Mor ve Ötesi, Aleyna Tilki, Edis, Manga, Sertab Erener, Mabel Matiz, Simge, Sagopa Kajmer, Yıldız Tilbe, and Hande Yener took the stage, delivering an unforgettable musical experience for visitors.

Refreshing Flavors, Memorable Experiences

Throughout the festival, the Cola Turka, Çamlıca, Maltana, Joozy, Saka, and İçim booths offered visitors refreshing tastes and engaging brand experiences. Fun activities organized by DyDo brands, interactive experience areas, and surprise giveaways created enjoyable moments for attendees, while colorful concepts and immersive brand activations added an energetic atmosphere to the festival grounds.

DyDo DRINCO Türkiye views every event where it engages directly with consumers as an opportunity to create moments of enjoyment. By continuing to bring its philosophy of “joy” to life at every touchpoint, the company aims to enrich this journey and strengthen its connection with consumers day by day.