DyDo DRINCO Türkiye, known for its wide range of beverage products and superior quality, has signed an important sponsorship agreement with the Turkish Basketball Federation (TBF). As part of this agreement, DyDo DRINCO Türkiye will be the official sponsor of the Türkiye Sigorta Basketball Super League for the 2024-2025 season with its brands Cola Turka, Çamlıca, Maltana, and Joozy. 

A sponsorship agreement covering the 2024-2025 season has been signed between DyDo DRINCO Türkiye and the Turkish Basketball Federation (TBF). As part of this collaboration, DyDo DRINCO Türkiye, with its brands Cola Turka, Çamlıca, Maltana, and Joozy, has become the official sponsor of the Türkiye Sigorta Basketball Super League. The announcement of the agreement was made at a press conference held at the Basketball Development Center National Teams Hall. The meeting was attended by DyDo DRINCO Türkiye CFO Çağlar Bakaç and the President of the Turkish Basketball Federation, Hidayet Türkoğlu.

"As DyDo DRINCO Türkiye, we believe in the unifying power of sports."

DyDo DRINCO Türkiye CFO Çağlar Bakaç, in his statement regarding the sponsorship agreement, said, "As DyDo DRINCO Türkiye, we aim to always contribute to society and the world of sports, believing in the unifying power of sports. We are delighted to sign a sponsorship agreement with the Turkish Basketball Federation for the 2024-2025 season with our brands Cola Turka, Çamlıca, Maltana, and Joozy. I hope this agreement brings good fortune to all parties and basketball enthusiasts." Bakaç continued, "Especially with our established brands such as Cola Turka and Çamlıca, we have always supported Turkish sports, regardless of the discipline, and we will continue to do so. Through this collaboration, we will keep pushing Turkish basketball forward and continue supporting young talents in achieving success on the international stage."

In his speech at the signing ceremony, TBF President Hidayet Türkoğlu stated, "Today, we are here to announce the official sponsorship agreement between DyDo DRINCO Türkiye, one of the leading companies in the beverage industry, and the Türkiye Sigorta Basketball Super League. In recent years, we have made significant progress in connecting brands with basketball, and the increase in the number of our sponsors is a proud development for us. We are witnessing how basketball brings communities together and turns into a passion that transcends borders. Such collaborations show that basketball is not just a sporting event but also creates economic and social impacts. While basketball inspires our youth, it has also become an indispensable communication tool for brands.

These collaborations with leading brands in their industries empower us. This partnership between DyDo DRINCO Türkiye and the Turkish Basketball Federation will provide significant resources to our clubs while offering our sponsor the opportunity to be part of our league with its brand. These strategic partnerships will provide valuable contributions to both our clubs and Turkish basketball in the long term.

The collaboration with DyDo DRINCO Türkiye, known for its innovative approaches and notable moves, is a great source of excitement for us.

I would like to welcome Yalova Spor Basketball and Mersin Spor, who will be joining the Türkiye Sigorta Basketball Super League in the 2024-2025 season, and wish success to our 11 representatives competing in Europe and all the teams participating in the league. I extend my gratitude to the board of directors of DyDo DRINCO Türkiye and all those who contributed to the realization of this collaboration."